In a world increasingly dominated by online technologies, the ability to effectively reach customers using digital marketing channels has never been more important.
Lanikai Company offers consulting and project-based services across a range of digital marketing areas.
Inbound Traffic Generation: Search Engine Optimization (SEO) and Marketing (SEM)
We review your company’s industry and target market to determine which keywords and landing pages can be most effectively leveraged to expand your reach. SEO requires no additional marketing budget as it relies on the organic search algorithm used by search engines such as Google, while cost-per-click (CPC) is a type of online outreach which requires ongoing marketing spend but can offer immediate results.
Landing Page Design and Conversion Optimization
Having eyeballs on your website is just the start. Landing pages are your customers’ first impression of your company and product, so you have to make it count.
We leverage our in-house graphic design expertise to create visually compelling and unique, immersive landing pages that truly showcase your company product in an authentic way. We then analyze web traffic to understand what happens to visitors after they visit – do they leave and never return? Or do they stay and make a purchase?
eCommerce Branding and Strategy
eCommerce websites follow similar marketing principles, but require a special lens from which we view traffic generation, conversions and customer engagement. In addition to your web presence, we also offer a holistic business consultation that ties in our logistics experience to better position your goods and inventory to provide cost effective yet fast shipping options for your customers.
Interested in learning more? Contact us here.